Recently, I’ve downloaded a game called Draw Something, and at first, I’d never thought it’d be such a big hit among the smartphone/smart-devices community. Personally, I’m not a gamer, but I thought Draw Something is a pretty neat concept where you choose a word from a list of three words (where each had its own scaling of difficulty) draw it out for your “opponent,” and then work collaboratively to receive as many coins as you can through the guessing of the word your opponent drew for you. (Most app reviewers compare this game to Pictionary.) But of course, it turned out that the game is pretty addicting, and allows you to show off your creativity and drawing skills.
The Week published a post on March 22, 2012, commenting on the success of the game developed by OMGPOP. Here are the numbers that are attached to its popularity:
20.5 million Daily active Draw Something users
37 million Total downloads of the app
3 billion Total drawings users have created since the game was released seven weeks ago
1 billion Total drawings created in the last week alone
2,000 Drawings created every second
84 Countries where Draw Something is the #1 app, according to the Apple App Store
$17 million Venture capital 6-year-old OMGPOP managed to raise before the acquisition
$250,000 Net profit Draw Something earns OMGPOP per day after Apple takes its 30 percent cut
9 Months it took for Facebook to reach 1 million users; 9 Days it took for Draw Something to reach 1 million users
I think the success of the new app is partially due to the increase of smart-device users across the globe. The ability for the app to connect to social media (Facebook) allows for friends to challenge each other easily and boast their drawing skills, definitely promoting the game and the spread of word. Also, the game itself encourages the public to explore their creative side, giving everyone an opportunity to challenge themselves rather than tap mindlessly and repeatedly on their device.
images courtesy of Mashable Entertainment
